You Published a Children's Book. Now Let's Build a Strategy To Sell It
Writing your book was only the first step. The real opportunity begins when you learn how to turn your book into a business. Because successful children's book authors don't just publish books, they make profitable impact.
Welcome to The Children's Book Marketing Podcast
The Children's Book Marketing Podcast helps authors discover and implement profitable strategies to reach more readers by selling books beyond the obvious online marketplaces to build opportunities through direct sales, wholesale relationships, and bulk orders.
Whether you're preparing to self-publish your first children's book and need to understand pre-selling during your launch, or looking for ways to sell directly from a website that you own, this is the podcast for you to discover how to create opportunities to reach your ideal readers with the stories you write to empower them.
Your Book Deserves More Than Occasional Sales
Many children's book authors publish their books and immediately ask:
"How do I get more people to buy it?"
But profitable authors learn to ask better questions, like:
Who needs this book?
Where do my readers hang out and where can I find more of them?
How else can my book solve a problem, support learning, or create an experience?
How can I create opportunities beyond one book sale at a time?
That's where children's book marketing begins.
The Goal Isn't Just To Publish
If you're ready to build revenue beyond book royalties, this is for you
Selling children's books successfully means looking beyond waiting for online orders. A children's book can become:
A classroom resource
A community conversation
A workshop.
A speaking opportunity.
A partnership.
A movement.
But those opportunities rarely happen by accident. They happen when authors understand how to position their books, communicate their value, and reach the people who are already looking for what they offer.
On The Children's Book Marketing Podcast, topics explored are designed to help you build revenue streams beyond book royalties. You’ll discover how to create opportunities in a multitude of ways.
Direct Sales
Build a website that drives traffic from social and email communications to position you to receive direct sales from readers. This not only increases profits, but also allows you to develop a relationship with your audience beyond what's allowed by distributors and online marketplaces.
Bulk Orders
The way to sell more children’s books is to actively pursue ways to generate bulk orders. How to do that is by positioning your books as a solution to a problem or an opportunity for program support to decision makers that purchase educational resources for corporations, organizations, institutions, and non-profits.
Wholesale
Prepare your books to be sold in locations where readers shop for educational resources and gifts. This includes online storefronts, physical bookstores, retailer that sell children’s apparel, educational toy and merchandise stores, and specialty partners that source items for stores nationwide.
Author Visits
Bring to life the themes and concepts you wish to explore from your children’s books as group interactions that build social, emotional, and academic development to readers. Using this strategy, you take readers beyond the book through real aloud events, curriculum, parent guides, presentations, workshops, and school visits that offer interactive experiences.
Content Marketing
Create content that attracts your ideal readers and sponsors through podcast guesting or even creating your own podcast. Explore how to use videos for social media or other online channels, and email and newsletter marketing to share promotions and announcements. Each a valuable for expanding your audiences, but you don’t have to use them all at once.
Partnerships
Connect with organizations that already serve your ideal readers and the very families that your children’s books intend to impact. These may range from corporations to non-profits, and they may be open to collaborating with you to develop new programs to promote the themes in your books because they’re aligned with the needs of the audience that currently serve.
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Excellent podcast for first time authors marketing your book!
Micaela's Children's Book Marketing Podcast is wonderful, helpful, and informative. As someone wh knew nothing about the marketing world, this podcast gave me clear and helpful instruction as to how to market my book. Micaela's Episodes are encouraging, concise, welcoming, and attainable. Highly recommend!
Jessica 7/17/2025
Excellent resource for children's book authors
Micaela Benn's Children's Book Marketing podcast is a wonderful combination of information and well organized show. She is a polished speaker and her ideas are well organized. Her delivery is pleasant, upbeat, and informative. I am about halfway through the back podcasts and each one has been so good I will certainly re-listen after I finish! Thank you. I have also enjoyed the "additional resources" offered on her site!
Zygoman 2/11/2024
Great Podcast
I am working on my third children's book and there is so much I stil lneed to learn about marketing. Micaela provides great information for new authors and authors with some experience. I am starting over with this third book when it comes to marketing and Micaela's tools are just what I need to get me back on track. Thank you Micaela!
Belshay House 11/14/2022
Meet The Host
Hi, I'm Micaela!
I'm a children's book author, marketing strategist, and creator of the Children's Book Marketing Podcast.
After more than 25 years in branding, product marketing, and content strategy, I've learned something important. It’s that great products do not sell simply because they exist. They sell when the right people understand why they matter.
My mission is helping children's book authors move beyond publishing and give you the tools to start building profitable strategies that help your books reach more readers, generate more opportunities, and create a lasting impact.
And that is why I created the Children's Book Marketing Academy for authors that want to implement what's introduced on the podcast and use guided coaching and support to take your children's book business further.
Your stories have value.
Let's build the strategy that helps more people discover them.
Need Coaching?
When you're looking for guidance and support to complete your launch, connect with readers, or sell more children's books, scheduling private coaching is convenient.
