Work With us

about us

It may all start with a children’s book, but that’s not where it ends…

Hi, I’m Micaela, and I authored my first children’s book because there is a need now, more than any other time in this generation, to infuse children’s lives with positive messages and images that shape their self-awareness, confidence, and capabilities.

In support of this effort, I created a company whose mission is to provide coaching and marketing support for beautifully-illustrated picture books published by parents, educators, and small business owners that advocate for early literacy through culturally diverse stories.

I am experienced in all facets of strategic marketing, from analytical research to brand management, thanks to a storied, 25+ year career in corporate product management working with several Fortune 200 companies.

What We Believe

We believe that every child deserves a right to see themselves in the illustrations and storylines of children’s books. Diverse children’s books span cultures, ethnicities, and subject matter. They unlock a child’s worldview, and have the potential to create a love for literacy that lasts a lifetime. We believe that these children’s books belong in homes and academic environments that for kids ages newborn to 12. Representation Matters.

Apply To Work With Us

Providing the support you need to be profitable on purpose

To help you reach more readers and sell more children’s books, what you learn inside our group coaching community will guide you to start and grow a successful children’s book business. Inside our coaching community, Children’s Book Marketing Academy, you will discover:

  • Proven steps to self-publish your first (or next) children’s books.
  • Where to source funds for production and marketing expenses.
  • How to build a brand around your books.
  • To create & implement a marketing plan to connect with buyers.
  • To activate and automate a multi-channel sales generation system.
Apply To Work With Us

Want to know what it’s like to work together?

She has been absolutely amazing to work with

“From her having very in-depth conversations with me, and from those conversations building a yearly content calendar and creative assets for me, that took layers of stress out of the process that I didn’t have to worry about anymore. I can’t thank her enough. She really listens to what your vision is for your book. If you’re looking for a brand marketing strategist that cares about your story but also about your success, I highly recommend Micaela. She is very personable, very professional, and she really values the work that she does.“
M. Farley
Copywriter & Children’s Book Author

Ideas on stepping outside of the normal box of branding

She was very helpful and she listened to my ideas and gave me feedback. As an independent children’s book author, this is something that I definitely needed. I needed someone that has experience in this field, and I wanted someone to bounce information off of and she was great at that. I definitely recommend going to her website and signing up for her one-on-one marketing conversation. It definitely gave me some great ideas on how to improve my website and how to think of other markets to reach new viewers to my book.
L. Martin
Educator & Children’s Book Author