The Children's Book Marketing Podcast
The Children's Book Marketing Podcast
Episode 17: How Not To Waste Money When You Use Ads To Promote Your Children’s Book

Welcome to the Children’s Book Marketing Podcast, where we dive into the world of marketing and promotion for children’s books. In Season 2, Episode 17, join me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her agency runs helps product-based small businesses avoid wasting money running ads to reach your children’s book readers.

Stacy Zeal has been working in social media for over a decade, starting out in college when she was tasked with figuring out social media for business at an internship. Since then, she has worked with both small and large brands in the realm of social media, particularly focusing on paid social media for the last four years with a company you may have heard of…it’s called Zappos.

Learn from Stacy as she shares a passion for using Facebook and Instagram for advertising, and why she believes that they provide unmatched targeting capabilities and opportunities for small businesses to compete and scale up. Stacy encourages businesses to consider using social ads, especially if they are ready to scale and integrate their products into their marketing strategies.

Links mentioned in this episode:

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“Listening to this podcast has helped me in so many ways with the launching of my book! If you are a children’s book author needing some guidance you should definitely tune in!”

~ A review shared by Padlock Creations in 2022

If you were introduced to just one new idea as a result of listening to this episode, then please take a moment to rate and review my show on Apple Podcasts! This helps me support more self-published children’s book authors – just like you – to give them a better handle on how to use marketing to reach more of their ideal readers.

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