Welcome back to the Children’s Book Marketing Podcast! In today’s episode, we’re diving into the final installment of our three-part series on content marketing basics for children’s book authors.
But before we dive in, let’s have a little reality check. Are you just checking the box by posting something for the day? Or, do you want to invite your readers to authentically connect with your purpose, personality, and product? If you’re striving to be the latter, then you’re in the right place.
We’ll explore why posting haphazardly as an afterthought not only looks unprofessional, but also fails to grab readers’ attention. Instead, we’ll show you how to create a focused and intentional content plan. One that truly represents your message and resonates with your audience.
Are you ready to up your content creation game? Listen to this episode to become better at communicating about your children’s book. Oh, and grab your notepad because we have some valuable insights coming your way.
Let’s dive in!
5:06 Why posting without a plan is the easiest way to appear to your audience as someone who treats their communication platform as an afterthought.
11:32 Why using a content plan is the way to go and the five things that should be inside of yours.
12:20 The framework that I use with my clients to create a thorough content plan that simplifies knowing what to post, when to share it, and how to monitor it.
15:03 How a content calendar makes it clear when to post content leading up to a launch, during, and after a book has been released.
17:03 Three tools that I use almost daily to create, post, and manage content, and why they’re all you need, too.
21:11 The reason you’ll want to make time to analyze the results of your content sharing efforts.
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